Fresh produce department coming to Carpenter Road Target

Move over low-priced fashion, the Target store on Carpenter Road is being remodeled to accommodate a fresh produce area.

“By remodeling these stores, we bring an expanded offering of fresh food and added convenience to our guests in these communities,” said Annette Miller, senior vice president of grocery, Target.

Target has 1,782 stores nationwide, and the 3749 Carpenter location in Pittsfield Township, will be one of 1,100-plus to gain a produce area since the nation-wide remodeling efforts began in 2008. Target’s Canton location also will be undergoing a similar renovation to include what Target is branding as its Pfresh department.

The Carpenter Target will be expanding its food selection and updating other areas of the store including beauty, home and shoe departments.

Food products available will include fresh produce (e.g. bananas, seasonal fruit, berries, baby carrots and bagged lettuce), a limited assortment of fresh packaged meat (e.g. ground beef, chicken and pork) and pre-packaged baked goods (e.g. dinner rolls and pies), in addition to frozen, dairy and dry packaged products, said store employee Gretchen Miller.

And Target’s new ad campaign is ready to highlight the Pfresh component. According to Associated Press:

In one ad, a model in a white dress and high heels struts by blueberry muffin and cake mix boxes that explode in different colors. Then she crushes an egg with her hand. "Dominate that PTA bake sale," a voiceover whispers. "The Everyday Collection. By Target."

The Carpenter Target’s renovation is planned to be completed by late March.

Angela Smith is a freelance reporter for AnnArbor.com.