University of Michigan presence growing on Chinese social networking website Weibo

Screenshot of U-M's Weibo page.

The school has more than 5,000 followers on its Weibo account, according to an Inside Higher Ed article.

That's an increase from the 1,300 U-M followers reported by the alumni association in April 2012.

As U-M has increased its presence on the microblogging website, which is the Chinese equivalent to Twitter, a reception in Shanghai for admitted students and their families has grown from the typical 80 attendees to 200 attendees last year.

In a November interview with AnnArbor.com, former U-M social media director Jordan Miller said U-M ranks as the No. 1 Western university on Weibo.

• Read the Inside Higher Ed article.

Kellie Woodhouse covers higher education for AnnArbor.com. Reach her at kelliewoodhouse@annarbor.com or 734-623-4602 and follow her on twitter.